Let’s put his ongoing feud with rapper, AKA aside – South African rapper, Cassper Nyovest has signed an exclusive endorsement deal with Africa’s biggest telecommunications company, MTN.
The ‘Mama I Made It’ rapper made this known on his Instagram page. He claims it is the biggest endorsement deal in South Africa’s music history.
‘The partnership with MTN is a natural progression in my career. I’ve always sought to associate myself and the Cassper Nyovest brand with organizations and initiatives that unashamedly champion the development of music. I have found a home at MTN and I wish to make this partnership worthwhile for MTN customers’ Cassper said in a statement.
Cassper signed the agreement to become MTN’s newest brand ambassador in a deal that sets to represent a major branding coup in the marketing industry.
Other Nigerian acts who are brand ambassadors for MTN include; Davido, Tiwa Savage, Iyanya, Don Jazzy, KCEE, Dr Sid, Cobhams Asuquo.